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SAAS Marketing Strategy - Is Sales Kit still a part of your Marketing Asset Portfolio
I remember back in the early 2000’s I used to work with our design team to churn out brochures, datasheets, case studies and press...
ThinkCap Advisors
Sep 12, 20232 min read
The Importance of Identifying and Targeting the Right Customer Segments for SaaS Software
In the world of SaaS (Software as a Service), identifying and targeting the right customer segments is a fundamental aspect of a...
rahul359
Jun 16, 20233 min read
ZCZP: A Complete Guide for CSR Donors in India
What Is ZCZP? Zero Coupon Zero Principal (ZCZP) is a fundraising instrument that a not-for-profit organisation (NPO) can issue after registering on India's Social Stock Exchange (SSE). As the name suggests, it carries no coupon (interest) and no principal repayment — the subscriber does not get their money back, and does not earn a return on it. Legally, ZCZP is recognised as a "security" under the Securities Contracts (Regulation) Act, 1956, but economically it functions as
Dipti Iyer
1 day ago10 min read
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