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ThinkCap Advisors TeamJun 16, 20233 min readConsultingThe Importance of Identifying and Targeting the Right Customer Segments for SaaS SoftwareIn the world of SaaS (Software as a Service), identifying and targeting the right customer segments is a fundamental aspect of a...
ThinkCap AdvisorsNov 214 min readThe Role of SaaS Marketing Consultant In SaaS BrandingIn the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....