For modern businesses navigating complexity and rapid market changes, effective marketing is no longer just about running campaigns — it’s about having a solid, executive-level strategy. If your organization struggles to convert leads, align teams, or adapt to new technologies, it might be time to look outside for strategic marketing leadership. This is where the expertise of a Fractional CMO, often provided by a trusted marketing consulting firm , can revolutionise your appr

Selecting the appropriate CRM software is fundamental to achieving successful digital transformation. However, this process often falters when the crucial initial step—the discovery call—is minimized. A great discovery call acts as the stepping stone for the right CRM selection, implementation, and adoption. It serves as a necessary icebreaker, paving the way for subsequent steps such as a detailed discovery sessions or a product demonstration. The goal of this exchange is to

The business landscape is witnessing a significant shift, with an increasing trend of organizations, particularly startups, hiring...

In today’s marketplace, customer service has evolved beyond simple problem-solving; it stands as a fundamental promise a brand makes to...

Sales Force Automation (SFA) represents technology tools designed to revolutionize sales processes, empowering organizations to achieve...

AI-driven search tools are growing rapidly, but traditional search still dominates overall traffic. Recent data shows that ChatGPT...

Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking,...

CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...

We’re proud to announce that ThinkCap Advisors has been named one of India’s Best Fractional CMO Services for 2025 by Digital Reference,...

Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...

Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...

In the ever-evolving world of SaaS, where growth is dictated by visibility and credibility, organic marketing remains a powerful lever....

As businesses continue to prioritize customer-centric strategies, the demand for CRM consultants will continue to grow significantly in...

Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS...

The B2B SaaS landscape demands a sophisticated marketing strategy that aligns product development with customer needs and market trends....

Marketing assets are essential tools that help B2B SaaS companies reach their target audience, educate prospects, and drive engagement....

A Chief Marketing Officer (CMO) is the torchbearer of a company's brand and the driving force behind taking its products and services to...

A marketing automation platform is the heart of customer communication for both B2B and B2C tech companies, like SaaS providers, Fintech...

Introduction   In the SaaS industry, a CMO plays a critical role in building the brand, driving customer awareness and acquisition,...

As the B2B SaaS landscape evolves, companies face both challenges and opportunities in achieving sustainable growth. The rise of customer...