CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...

We’re proud to announce that ThinkCap Advisors has been named one of India’s Best Fractional CMO Services for 2025 by Digital Reference,...

Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...

Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...

In the ever-evolving world of SaaS, where growth is dictated by visibility and credibility, organic marketing remains a powerful lever....

As businesses continue to prioritize customer-centric strategies, the demand for CRM consultants will continue to grow significantly in...

Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS...

The B2B SaaS landscape demands a sophisticated marketing strategy that aligns product development with customer needs and market trends....

Marketing assets are essential tools that help B2B SaaS companies reach their target audience, educate prospects, and drive engagement....

A Chief Marketing Officer (CMO) is the torchbearer of a company's brand and the driving force behind taking its products and services to...

A marketing automation platform is the heart of customer communication for both B2B and B2C tech companies, like SaaS providers, Fintech...

Introduction   In the SaaS industry, a CMO plays a critical role in building the brand, driving customer awareness and acquisition,...

As the B2B SaaS landscape evolves, companies face both challenges and opportunities in achieving sustainable growth. The rise of customer...

Whether launching a new product, entering a new market, or driving revenue growth, executing a successful Go-To-Market (GTM) strategy...

The landscape of marketing has evolved significantly, with businesses seeking specialized expertise to navigate the complexities of...

About the Project: Customer Property Investment Crowdfunding Platform Industry PropTech Opportunity Collaborate with founding teams and...

For SaaS companies that have successfully established a foothold in the market and secured paying customers in their initial years,...

In the SaaS world, engaging prospects and customers across the buyer journey—from awareness and engagement to purchase and success—relies...

In the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....

In the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation....