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Top 5 Reasons a Fractional CMO is Key to Successful CRM Implementation
CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...

ThinkCap Advisors
4 days ago4 min read
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ThinkCap Advisors Featured by Digital Reference as One of India’s Best Fractional CMO Services Provider for 2025
We’re proud to announce that ThinkCap Advisors has been named one of India’s Best Fractional CMO Services for 2025 by Digital Reference,...

ThinkCap Advisors
May 202 min read
25
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CRM Consulting Firm vs. CRM Resellers: Choosing the Right Partner
Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...

ThinkCap Advisors
May 126 min read
16
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Generative AI in CRM: Revolutionizing Customer Service
Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...

ThinkCap Advisors
May 88 min read
20
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SaaS Marketing Tip 2025: Repurpose Content Smartly for Scalable Organic Marketing
In the ever-evolving world of SaaS, where growth is dictated by visibility and credibility, organic marketing remains a powerful lever....

ThinkCap Advisors
Apr 213 min read
30
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How to Recruit CRM Consultants in 2025 - The Ultimate Guide
As businesses continue to prioritize customer-centric strategies, the demand for CRM consultants will continue to grow significantly in...

ThinkCap Advisors
Apr 104 min read
23
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Top SaaS Branding Mistakes to Avoid in 2025 & How Marketing Consultants Can Help
Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS...

ThinkCap Advisors
Mar 204 min read
24
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The Role of a Fractional CMO in Creating Marketing Assets for B2B SaaS
The B2B SaaS landscape demands a sophisticated marketing strategy that aligns product development with customer needs and market trends....

ThinkCap Advisors
Feb 243 min read
29
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The Role of Marketing Assets in B2B SaaS Success
Marketing assets are essential tools that help B2B SaaS companies reach their target audience, educate prospects, and drive engagement....

ThinkCap Advisors
Feb 143 min read
33
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Salary of a Fractional CMO And Hourly Rate In 2025
A Chief Marketing Officer (CMO) is the torchbearer of a company's brand and the driving force behind taking its products and services to...

ThinkCap Advisors
Jan 303 min read
56
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Marketing Automation Platforms to Consider In 2025 For B2B & B2C Tech
A marketing automation platform is the heart of customer communication for both B2B and B2C tech companies, like SaaS providers, Fintech...

ThinkCap Advisors
Jan 223 min read
23
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5 Key Reasons for a B2B SaaS Company to Hire a Fractional CMO In 2025
Introduction In the SaaS industry, a CMO plays a critical role in building the brand, driving customer awareness and acquisition,...

ThinkCap Advisors
Jan 113 min read
44
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6 Must-Know B2B SaaS Marketing Trends for 2025
As the B2B SaaS landscape evolves, companies face both challenges and opportunities in achieving sustainable growth. The rise of customer...

ThinkCap Advisors
Jan 54 min read
156
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Building a High-Performing Marketing Team with a Fractional CMO
Whether launching a new product, entering a new market, or driving revenue growth, executing a successful Go-To-Market (GTM) strategy...

ThinkCap Advisors
Dec 27, 20243 min read
23
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The Difference Between a Marketing Consulting Firm & Marketing Agency
The landscape of marketing has evolved significantly, with businesses seeking specialized expertise to navigate the complexities of...

ThinkCap Advisors
Dec 20, 20243 min read
57
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Brand and Technology-Centric Fractional CMO Services for a Real Estate Crowdfunding Platform
About the Project: Customer Property Investment Crowdfunding Platform Industry PropTech Opportunity Collaborate with founding teams and...

ThinkCap Advisors
Dec 10, 20244 min read
94
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7 Marketing Strategies for Established SaaS Businesses - 2025
For SaaS companies that have successfully established a foothold in the market and secured paying customers in their initial years,...

ThinkCap Advisors
Dec 9, 20243 min read
74
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The Role of Fractional CMOs in Managing Marketing Technology
In the SaaS world, engaging prospects and customers across the buyer journey—from awareness and engagement to purchase and success—relies...

ThinkCap Advisors
Nov 26, 20244 min read
29
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The Role of SaaS Marketing Consultant In SaaS Branding
In the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....

ThinkCap Advisors
Nov 21, 20244 min read
30
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The Evolving Role of a CMO in B2B SaaS: A Fractional CMO’s Perspective
In the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation....

ThinkCap Advisors
Nov 8, 20244 min read
26
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Top 5 Reasons a Fractional CMO is Key to Successful CRM Implementation
CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...

ThinkCap Advisors
4 days ago4 min read
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