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Welcome to ThinkCap Advisors – marketing strategy services division, where we empower B2B/B2C SaaS businesses to thrive in a dynamic and competitive marketplace. With our comprehensive suite of marketing consulting & fractional CMO services, we offer the expertise needed to develop and execute effective marketing strategies. 


Our experience as marketing consultants, brand consultants, and customer acquisition experts, enables companies to launch brands & run marketing programs that “Really Work”. Additionally, we specialize in leveraging cutting-edge marketing technology and CRM solutions to optimize customer engagement. The technology assets we implement generate valuable customer engagement data that enables us to drive strategy & measuring marketing performance.

As a marketing consulting firm, we, base our marketing advice on industry experience & data analytics & also have access to some of the best SaaS marketing agencies. 


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The Answers You Need

What are marketing strategy services?

Marketing strategy services involve the provision of comprehensive solutions to businesses in developing effective plans and tactics to promote their products or services, reach their target audience, and achieve their marketing goals

What is the role and expertise of a marketing consulting firm?

A marketing consulting firm is a professional services company that specializes in providing expert advice, guidance, and support to businesses in developing and implementing effective marketing strategies. These firms typically have a team of experienced marketing professionals who possess deep knowledge and expertise in various aspects of marketing.

What are the marketing consulting services offered by ThinkCap Advisors? Do you also provide fractional CMO services?

Our marketing services are led by a fractional CMO. We offer comprehensive consulting services for SaaS companies, including branding and positioning, marketing strategy development, campaign planning, customer segmentation, content and digital marketing. We also consult on implementation of marketing technology and CRM solutions.

How do marketing consulting firms measure the effectiveness of a marketing strategy services?

Marketing consulting firms measure the effectiveness of a marketing strategy services through various methods such as defining key performance indicators (KPIs) aligned with goals, analyzing data from analytics tools and market research, conducting ROI analysis, evaluating competitive performance, and utilizing campaign tracking and attribution models. These measurement techniques help assess the impact of marketing efforts, identify areas for improvement, and inform data-driven recommendations for optimizing future strategies.

How to choose a marketing consulting firm?

When choosing a marketing consulting firm, consider the following factors: expertise and specialization, track record and reputation, services offered, team expertise, communication style, budget, compatibility and cultural fit, potential for a long-term partnership, and the clarity of their proposal and contract terms. By evaluating these aspects, you can select a firm that aligns with your specific marketing needs and provides the right expertise and support for your business.

Blue Background

Services > Business Consulting > Marketing Strategy

We Make Marketing Really Work

Clients we have worked with

At ThinkCap, we value each client relationship. We are proud to have partnered with some of the industry leaders, start-ups & innovative companies for their growth, sustainability, stability and prowess. We have led, walked with and founded new markets for more than 100 brands in the last few years. Here are a few of them.

Building marketing strategy is at the core of our marketing consulting services. As your fractional CMO/marketing head, we formulate and execute multiple components of your marketing strategy

  • Identify customer segments & build value proposition

  • Create marketing plan & budgets

  • Select appropriate channels for campaigns

  • Define frameworks to measure marketing success

  • Identify suitable marketing & technology vendors

  • Select & implement marketing technology

  • Build your marketing team

Strategy - GTM & Marketing


We work with you to bring your brand from idea to life. Our team of expert marketing consultants and brand consulting services experts, led by a fractional CMO, work with you closely to:​

  • Develop brand strategy & customer persona

  • Create unique brand positioning & identity

  • Develop marketing assets supporting the brand

  • Consult, audit & improve existing brand assets

  • Build & maintain online brand reputation

Brand Consulting


As a SaaS marketing services firm, we work with domain  specialists & SaaS marketing agencies to drive user acquisition and C.R.O programs that help businesses attract, engage, and retain their target audience


  • Create an integrated digital marketing strategy

  • Establish customer journey roadmap with milestones

  • Search engine marketing

  • Email & Social Media

  • Conversion focused content & copy-writing

  • UI/UX audits, landing pages design to drive CRO

User Acquisition & CRO


Our Marketing Consulting Services For SaaS Companies

Experts from our CRM consulting division help you select, implement & manage the best fit CRM and & customer engagement technologies. They map the entire user journey to track a user from acquisition to retention. We have the expertise and experience to consult and implement


  • CRM & marketing automation platforms

  • Mobile App analytics & attribution solutions

  • Google Analytics & Marketing Analytics

  • Chat Bots & WhatsApp solutions

  • Email & SMS technology

  • Contact center solutions

Marketing Technology & CRM


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