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Welcome to ThinkCap Advisors – marketing strategy services division, where we empower B2B/B2C SaaS businesses to thrive in a dynamic and competitive marketplace. With our comprehensive suite of marketing consulting services, we offer the expertise and guidance needed to develop and execute effective marketing strategies. 


Our experience as marketing consultants, brand consultants, and experts in user acquisition and conversion rate optimization (CRO) enables companies to launch brands & run marketing programs that “Really Work”. Additionally, we specialize in leveraging cutting-edge marketing technology and CRM solutions to maximize your brand's potential


As a marketing consulting firm, we, base our marketing advice on industry experience & data analytics. The technology assets we implement generate valuable customer engagement data that enables us to drive strategy & measuring marketing performance.


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The Answers You Need

What are marketing strategy services?

Marketing strategy services involve the provision of comprehensive solutions to businesses in developing effective plans and tactics to promote their products or services, reach their target audience, and achieve their marketing goals

What is the role and expertise of a marketing consulting firm?

A marketing consulting firm is a professional services company that specializes in providing expert advice, guidance, and support to businesses in developing and implementing effective marketing strategies. These firms typically have a team of experienced marketing professionals who possess deep knowledge and expertise in various aspects of marketing.

What are the marketing consulting services offered by a marketing consulting firm?

Marketing consulting firms offer services such as branding and positioning, marketing strategy development, marketing campaign planning, digital marketing expertise, customer segmentation and targeting, marketing analytics and measurement, and marketing technology and automation.

How do marketing consulting firms measure the effectiveness of a marketing strategy services?

Marketing consulting firms measure the effectiveness of a marketing strategy services through various methods such as defining key performance indicators (KPIs) aligned with goals, analyzing data from analytics tools and market research, conducting ROI analysis, evaluating competitive performance, and utilizing campaign tracking and attribution models. These measurement techniques help assess the impact of marketing efforts, identify areas for improvement, and inform data-driven recommendations for optimizing future strategies.

How to choose a marketing consulting firm?

When choosing a marketing consulting firm, consider factors such as their expertise and specialization, track record and reputation, services offered, team expertise, client-centric approach, communication and collaboration style, budget and cost, compatibility and cultural fit, potential for a long-term partnership, and the clarity of their proposal and contract terms. By evaluating these aspects, you can select a firm that aligns with your specific marketing needs and can provide the right expertise and support for your business.

Blue Background

Services > Business Consulting > Marketing Strategy

We Make Marketing Really Work

Clients we have worked with

At ThinkCap, we value partnerships more than delivery. We are proud to have partnered with some of the industry leaders for their growth, sustainability, stability and prowess. We have led, walked with and founded new markets for more than 100 brands in the last few years. Here are a few of them.

Building marketing strategy is at the core of our marketing consulting services. We help you acquire customers by formulating and executing multiple components of your marketing strategy


  • Identify customer segments & build value proposition

  • Create marketing plan & budgets

  • Select appropriate channels for campaigns

  • Define frameworks to measure marketing success

  • Identify suitable marketing & technology vendors

  • Select & implement marketing technology

  • Build your marketing team

Strategy - GTM & Marketing


We work with you to bring your brand from idea to life. Our team of expert marketing consultants and brand consulting services experts understand the importance of a well-defined brand strategy & its role in establishing


  • A strong market position, building customer loyalty, and driving growth

  • Develop brand strategy & customer persona

  • Create unique brand positioning & identity

  • Develop marketing assets supporting the brand

  • Consult, audit & improve existing brand assets

  • Build & maintain online brand reputation

Brand Consulting


As a marketing consulting firm, we work with domain specialists to drive user acquisition and conversion rate optimization programs that help businesses attract, engage, and retain their target audience


  • Create an integrated digital marketing strategy

  • Establish customer journey roadmap with milestones

  • Search engine marketing

  • Email & Social Media

  • Conversion focused content & copywriting

  • UI/UX audits, landing pages design to drive CRO

User Acquisition & CRO



Experts from our marketing strategy services &  CRM consulting division help you select, implement & manage the best fit CRM and & user engagement technologies. They map the entire user journey to track a user from acquisition to retention


  • CRM & marketing automation implementation

  • Mobile App analytics & attribution platform

  • Google Analytics & Marketing Analytics solutions

  • Chat Bots & WhatsApp

  • Email & SMS

  • Contact center solutions

Marketing Technology & CRM


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