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How to Choose the Best CRM Software in 2025
Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking,...
ThinkCap Advisors
Jul 15 min read
How to Choose the Best CRM Software in 2025
Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking,...
ThinkCap Advisors
Jul 15 min read
Understanding Logical Frameworks (LFA) in the Indian CSR Context
What is a Logical Framework (LFA)? A Logical Framework, or LFA, is a project-management tool widely used for planning, monitoring, and...
ThinkCap Advisors
Jun 233 min read
Top 5 Reasons a Fractional CMO is Key to Successful CRM Implementation
CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...
ThinkCap Advisors
Jun 134 min read
What Are Social Sector Consulting Services in the Indian Context
Social sector consulting has emerged as a critical area of expertise in India, playing a vital role in shaping the impact of programmatic...
ThinkCap Advisors
May 265 min read
ThinkCap Advisors Featured by Digital Reference as One of India’s Best Fractional CMO Services Provider for 2025
We’re proud to announce that ThinkCap Advisors has been named one of India’s Best Fractional CMO Services for 2025 by Digital Reference,...
ThinkCap Advisors
May 202 min read
CRM Consulting Firm vs. CRM Resellers: Choosing the Right Partner
Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...
ThinkCap Advisors
May 126 min read
Generative AI in CRM: Revolutionizing Customer Service
Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...
ThinkCap Advisors
May 88 min read
A Complete Guide to CSR-1 Registration for CSR Funding in India
Corporate Social Responsibility (CSR) in India has evolved from a voluntary activity into a structured, regulated obligation for certain...
ThinkCap Advisors
Apr 244 min read
SaaS Marketing Tip 2025: Repurpose Content Smartly for Scalable Organic Marketing
In the ever-evolving world of SaaS, where growth is dictated by visibility and credibility, organic marketing remains a powerful lever....
ThinkCap Advisors
Apr 213 min read
How to Recruit CRM Consultants in 2025 - The Ultimate Guide
As businesses continue to prioritize customer-centric strategies, the demand for CRM consultants will continue to grow significantly in...
ThinkCap Advisors
Apr 104 min read
Empowering the Workforce: The Role of CSR in Skill Development In India
Corporate Social Responsibility (CSR) has emerged as a powerful catalyst for social and economic transformation in India. Among the...
ThinkCap Advisors
Mar 264 min read
Top SaaS Branding Mistakes to Avoid in 2025 & How Marketing Consultants Can Help
Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS...
ThinkCap Advisors
Mar 204 min read
CSR for Environment Sustainability in India
Corporate Social Responsibility (CSR) has emerged as a key framework for businesses worldwide, enabling them to operate in a socially,...
ThinkCap Advisors
Mar 15 min read
The Role of a Fractional CMO in Creating Marketing Assets for B2B SaaS
The B2B SaaS landscape demands a sophisticated marketing strategy that aligns product development with customer needs and market trends....
ThinkCap Advisors
Feb 243 min read
The Role of Marketing Assets in B2B SaaS Success
Marketing assets are essential tools that help B2B SaaS companies reach their target audience, educate prospects, and drive engagement....
ThinkCap Advisors
Feb 143 min read
ThinkCap Advisors Recognized as a Top CSR Consulting Firm In India
New Delhi, India – 11th February 2025 – ThinkCap Advisors, a leading management consulting firm specializing in CSR consulting , impact...
ThinkCap Advisors
Feb 111 min read
From Compliance to Impact: Understanding Impact Assessment of CSR
With a growing base of socially conscious business leadership, Corporate Social Responsibility (CSR) in India is evolving beyond mere...
ThinkCap Advisors
Feb 104 min read
Budget 2025 - Impact On Non-Profit Entities
Extension of registration for smaller charitable institutions • As per existing regulations, charitable institutions registered under old...
ThinkCap Advisors
Feb 32 min read
Methodologies of Impact Assessment in the Indian CSR Context
Introduction Corporate Social Responsibility (CSR) in India has undergone a significant transformation since the enactment of the...
ThinkCap Advisors
Feb 33 min read
Salary of a Fractional CMO And Hourly Rate In 2025
A Chief Marketing Officer (CMO) is the torchbearer of a company's brand and the driving force behind taking its products and services to...
ThinkCap Advisors
Jan 303 min read
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