ThinkCap Advisors
Aligning SaaS Product Development with Marketing: The Crucial Role of a Fractional CMO
In the dynamic world of SaaS, where innovation is rapid, and customer expectations evolve constantly, aligning product development with...
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ThinkCap Advisors
- Aug 29
- 3 min
Aligning SaaS Product Development with Marketing: The Crucial Role of a Fractional CMO
In the dynamic world of SaaS, where innovation is rapid, and customer expectations evolve constantly, aligning product development with...
130
ThinkCap Advisors
- Aug 18
- 4 min
CRM For Customer Service: Secret of Delivering Great Customer Experiences
With decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers....
130
ThinkCap Advisors
- Aug 16
- 5 min
Corporate Social Responsibility (CSR) in Healthcare in India: Addressing a Crucial Need
Corporate Social Responsibility (CSR) has become an integral part of business ethics and sustainable development worldwide. In India, CSR...
200
ThinkCap Advisors
- Aug 5
- 4 min
A Comprehensive Guide to Crafting an Effective SaaS Marketing Plan
A robust SaaS marketing plan is the heart of a B2B SaaS company’s go-to-market strategy. A SaaS marketing plan details strategic and...
110
ThinkCap Advisors
- Jul 16
- 3 min
Fractional CMO Services For B2B SaaS. Benefits & Considerations.
A fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who provides marketing strategy services and leads the...
310
ThinkCap Advisors
- Jul 15
- 3 min
Why You Should Hire a CRM Consulting Firm: 5 Key Reasons
CRMs have become instrumental for any business aiming to optimize customer interactions, streamline processes, and improve sales...
130
ThinkCap Advisors
- Jul 9
- 2 min
Boosting CRM Software Efficiency and Effectiveness with Generative AI
Integrating AI into CRM systems represents a significant leap forward, providing advanced capabilities that streamline operations and...
140
ThinkCap Advisors
- Jul 4
- 4 min
B2B SaaS Marketing Strategies: Partnerships, Co-Branding, and White-Labeling
As the SaaS industry continues to evolve, so do the go-to-market (GTM) strategies supporting market penetration and the development of...
300
ThinkCap Advisors
- Jun 25
- 2 min
CSR Consulting: CSR Thematic Areas & Spending FY-2022-23
A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which...
310
ThinkCap Advisors
- Jun 20
- 3 min
B2B SaaS Marketing: The Power of Explainer Videos and Product Demos
Introduction Two crucial assets in your SaaS marketing strategy that help you connect with your target audience and complete the...
150
ThinkCap Advisors
- Jun 17
- 3 min
SaaS Marketing Strategy: Account Based Marketing For B2B SaaS
Introduction B2B SaaS products are often designed for niche market segments. These markets and products are characterized by long sales...
160
ThinkCap Advisors
- May 28
- 3 min
SaaS Marketing Strategy: Key Points to Drive Product Trial Success
Introduction The ability to create trial accounts on a B2B SaaS platform remains one of the top mechanisms for attracting potential...
170
ThinkCap Advisors
- May 24
- 3 min
How a CRM Consulting Services Firm Supports Successful CRM Implementation
Introduction Customer Relationship Management (CRM) systems are crucial for businesses aiming to streamline their interactions with...
250
ThinkCap Advisors
- May 7
- 3 min
Building Futures: Education as the Preferred CSR Spending Focus
Introduction Education has emerged as one of the top sectors attracting CSR funding in India. As per financial year (2021-2022) companies...
490
ThinkCap Advisors
- Apr 15
- 3 min
Transforming Payment Solutions Business: Streamlining Customer Onboarding with CRM Consulting Services
About the Project: Over 100 reports and multiple dashboard widgets enable senior management to keep track of customer onboarding and...
280
ThinkCap Advisors
- Mar 27
- 4 min
Navigating CRM Demos: A Comprehensive Guide From CRM Consulting Experts
Introduction A CRM demo stands as one of the pivotal steps in evaluating CRM software, yet it often proves to be the most time-consuming....
450
ThinkCap Advisors
- Mar 6
- 2 min
Strengthening NGO Compliance: FCRA Compliance & Advisory Services to a Leading Non-Governmental Organization in India
About the Project: Our FCRA consultants meticulously reviewed and classified each expenditure item to distinguish between project...
410
ThinkCap Advisors
- Feb 14
- 2 min
Reshaping CSR: Impact Oriented CSR Consulting for a Multinational Professional Services Company
About the Project: During our due diligence, we identified instances of misreporting by certain NGOs to the client and recommended...
690
ThinkCap Advisors
- Jan 29
- 4 min
Ensuring Sustainable Futures: The Significance of WASH (Water, Sanitation & Hygiene) in CSR Initiatives in India
Introduction Corporate Social Responsibility (CSR) has evolved from being a mere buzzword to a strategic imperative for businesses...
1730
ThinkCap Advisors
- Dec 27, 2023
- 3 min
Why it is important for a CRM Consulting Firm to be Product Agnostic
In the ever-evolving landscape of customer relationship management (CRM), businesses are constantly seeking ways to enhance their...
720
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