ThinkCap Advisors
The Role of SaaS Marketing Consultant In SaaS Branding
In the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....
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ThinkCap Advisors
Nov 264 min read
The Role of Fractional CMOs in Managing Marketing Technology
In the SaaS world, engaging prospects and customers across the buyer journey—from awareness and engagement to purchase and success—relies...
150
ThinkCap Advisors
Nov 214 min read
The Role of SaaS Marketing Consultant In SaaS Branding
In the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....
190
ThinkCap Advisors
Nov 84 min read
The Evolving Role of a CMO in B2B SaaS: A Fractional CMO’s Perspective
In the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation....
110
ThinkCap Advisors
Oct 274 min read
A Comprehensive Guide to CSR Reporting in India: Forms, Importance, and Penalties
Corporate Social Responsibility (CSR) reporting has become an integral part of business operations in India. Under the Companies Act,...
350
ThinkCap Advisors
Oct 265 min read
Guide to B2B SaaS Marketing Budget: Structure, Strategy, and Execution
Marketing is the lifeblood of any B2B SaaS company’s growth strategy. With fierce competition and long sales cycles, a well-structured...
250
ThinkCap Advisors
Oct 85 min read
CSR in Sports in India: Unlocking the Potential of Corporate Investment in Sports Ecosystem
Corporate Social Responsibility (CSR) has evolved as a vital tool for Indian companies to contribute to the country's socio-economic...
510
ThinkCap Advisors
Sep 306 min read
CRM for Lead Management: Prevent Lead Leakage and Enhance Sales Efficiency
In B2B sales especially where sales cycles are complex and long, effective lead management is the backbone of a successful sales...
110
ThinkCap Advisors
Sep 284 min read
SaaS Go To Market: How P.R. Can Support a SaaS Brand
For any SaaS startup, creating a unique identity and breaking through the noise is a challenge. This is where P.R. comes into play,...
150
ThinkCap Advisors
Aug 293 min read
Aligning SaaS Product Development with Marketing: The Crucial Role of a Fractional CMO
In the dynamic world of SaaS, where innovation is rapid, and customer expectations evolve constantly, aligning product development with...
160
ThinkCap Advisors
Aug 184 min read
CRM For Customer Service: Secret of Delivering Great Customer Experiences
With decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers....
130
ThinkCap Advisors
Aug 165 min read
Corporate Social Responsibility (CSR) in Healthcare in India: Addressing a Crucial Need
Corporate Social Responsibility (CSR) has become an integral part of business ethics and sustainable development worldwide. In India, CSR...
830
ThinkCap Advisors
Aug 54 min read
A Comprehensive Guide to Crafting an Effective SaaS Marketing Plan
A robust SaaS marketing plan is the heart of a B2B SaaS company’s go-to-market strategy. A SaaS marketing plan details strategic and...
210
ThinkCap Advisors
Jul 163 min read
Fractional CMO Services For B2B SaaS. Benefits & Considerations.
A fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who provides marketing strategy services and leads the...
730
ThinkCap Advisors
Jul 153 min read
Why You Should Hire a CRM Consulting Firm: 5 Key Reasons
CRMs have become instrumental for any business aiming to optimize customer interactions, streamline processes, and improve sales...
140
ThinkCap Advisors
Jul 92 min read
Boosting CRM Software Efficiency and Effectiveness with Generative AI
Integrating AI into CRM systems represents a significant leap forward, providing advanced capabilities that streamline operations and...
140
ThinkCap Advisors
Jul 44 min read
B2B SaaS Marketing Strategies: Partnerships, Co-Branding, and White-Labeling
As the SaaS industry continues to evolve, so do the go-to-market (GTM) strategies supporting market penetration and the development of...
340
ThinkCap Advisors
Jun 252 min read
CSR Consulting: CSR Thematic Areas & Spending FY-2022-23
A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which...
640
ThinkCap Advisors
Jun 203 min read
B2B SaaS Marketing: The Power of Explainer Videos and Product Demos
Introduction Two crucial assets in your SaaS marketing strategy that help you connect with your target audience and complete the...
170
ThinkCap Advisors
Jun 173 min read
SaaS Marketing Strategy: Account Based Marketing For B2B SaaS
Introduction B2B SaaS products are often designed for niche market segments. These markets and products are characterized by long sales...
170
ThinkCap Advisors
May 283 min read
SaaS Marketing Strategy: Key Points to Drive Product Trial Success
Introduction The ability to create trial accounts on a B2B SaaS platform remains one of the top mechanisms for attracting potential...
170
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