top of page
Knowledge is gold
FEATURED BLOG
The First 30 Days with a Fractional CMO
For SaaS and B2B companies, marketing success depends on strategic leadership, disciplined execution, and strong alignment with business goals. That’s why many growing organizations today are turning to a Fractional CMO — a senior marketing leader who works part-time but delivers full-scale strategic impact. But meaningful marketing transformation doesn’t happen in a week. Or even a month. The first 30 days with a Fractional CMO are focused on strategy, clarity, and alignmen
ThinkCap Advisors
2 days ago3 min read
The First 30 Days with a Fractional CMO
For SaaS and B2B companies, marketing success depends on strategic leadership, disciplined execution, and strong alignment with business goals. That’s why many growing organizations today are turning to a Fractional CMO — a senior marketing leader who works part-time but delivers full-scale strategic impact. But meaningful marketing transformation doesn’t happen in a week. Or even a month. The first 30 days with a Fractional CMO are focused on strategy, clarity, and alignmen
ThinkCap Advisors
2 days ago3 min read
Why Process Optimization Is the Strategic Foundation for CRM Implementation
In today’s digital transformation journey, many organizations assume that investing in powerful CRM software will automatically resolve operational inefficiencies. As a CRM consulting firm, we consistently observe that this assumption is one of the most common reasons CRM initiatives under-perform. Technology, regardless of its sophistication, is only as effective as the business processes it supports. Process optimization is the structured approach of analyzing, refining, an
ThinkCap Advisors
Dec 26, 20253 min read
Pre-Grant Due Diligence of NGOs in the Indian CSR Context
Pre-Grant Due Diligence (PGD) is conducted to assess the compliance status, capability, governance standards, and delivery strength of an Implementing Partner (IP) or NGO before its appointment. The objective is to identify any operational or reputational risks that may adversely impact the company or disrupt project continuity. PGD is most effective when undertaken prior to the on-boarding the implementation partner. PGD can be of two types: Basic Pre-Grant Diligence A pre
ThinkCap Advisors
Dec 12, 20252 min read
5 Reasons Why a Fractional CMO is the Ideal Partner Relationship Manager
For organizations, particularly those like SaaS companies , embarking on a partner model journey, establishing credible, trusting, and profitable partner relationships is critical for scaling. However, hiring a full-time senior executive for this specialized role from day one can be a significant investment. This is where the experienced fractional CMO steps in, offering specialized expertise and strategic leadership to cultivate robust partnership networks. A fractional CM
ThinkCap Advisors
Dec 5, 20253 min read
Powering Customer Communication with Salesforce Based Messaging App for Real Estate
About the Project: Customer India Based Real Estate Conglomerate Industry Real Estate Opportunity The real estate company uses Salesforce CRM system to house critical customer data but faced significant operational hurdles due to a lack of integrated communication capabilities. To overcome the challenges of disparate communication systems, ThinkCap Advisors assisted to identify and deploy a Salesforce integrated messaging solution. Solutions MCUtility - Salesforce native busi
ThinkCap Advisors
Nov 21, 20253 min read
Ensuring Trust and Compliance: Navigating the DPDP Act for Non-Profit Organizations
The introduction of the Digital Personal Data Protection Act , 2023 (DPDP Act) marks a pivotal moment for personal data governance in India. While the Act was introduced from 11 August 2023 onwards, notified on 14th November 2025, its provisions establish a mandatory framework for handling the digital personal data of individuals. Non-Governmental Organizations (NGOs) are particularly affected, as their mission-critical work often involves collecting and processing sensitive
ThinkCap Advisors
Nov 15, 20254 min read
Seven Clear Signs Your Company Needs Strategic Fractional CMO Leadership
For modern businesses navigating complexity and rapid market changes, effective marketing is no longer just about running campaigns — it’s about having a solid, executive-level strategy. If your organization struggles to convert leads, align teams, or adapt to new technologies, it might be time to look outside for strategic marketing leadership. This is where the expertise of a Fractional CMO, often provided by a trusted marketing consulting firm , can revolutionise your appr
ThinkCap Advisors
Nov 10, 20254 min read
Why a Discovery Call is Crucial for the Right CRM Software Selection
Selecting the appropriate CRM software is fundamental to achieving successful digital transformation. However, this process often falters when the crucial initial step—the discovery call—is minimized. A great discovery call acts as the stepping stone for the right CRM selection, implementation, and adoption. It serves as a necessary icebreaker, paving the way for subsequent steps such as a detailed discovery sessions or a product demonstration. The goal of this exchange is to
ThinkCap Advisors
Oct 30, 20254 min read
The Strategic Imperative: Why a Fractional CMO is a Long-Term Investment, not a Quick Fix
The business landscape is witnessing a significant shift, with an increasing trend of organizations, particularly startups, hiring...
ThinkCap Advisors
Sep 12, 20253 min read
CRM For Customer Service: Elevating Customer Service for Strategic Advantage
In today’s marketplace, customer service has evolved beyond simple problem-solving; it stands as a fundamental promise a brand makes to...
ThinkCap Advisors
Sep 5, 20254 min read
What Is Sales Force Automation? Key Functions, Benefits and Challenges
Sales Force Automation (SFA) represents technology tools designed to revolutionize sales processes, empowering organizations to achieve...
ThinkCap Advisors
Jul 31, 20256 min read
CSR Consulting: CSR Thematic Areas & Spending (Updated) For FY-2023-24
A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which...
ThinkCap Advisors
Jul 14, 20252 min read
SEO in an AI-Powered Search Landscape
AI-driven search tools are growing rapidly, but traditional search still dominates overall traffic. Recent data shows that ChatGPT...
ThinkCap Advisors
Jul 10, 20254 min read
How to Choose the Best CRM Software in 2025
Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking,...
ThinkCap Advisors
Jul 1, 20255 min read
Understanding Logical Frameworks (LFA) in the Indian CSR Context
What is a Logical Framework (LFA)? A Logical Framework, or LFA, is a project-management tool widely used for planning, monitoring, and...
ThinkCap Advisors
Jun 23, 20253 min read
Top 5 Reasons a Fractional CMO is Key to Successful CRM Implementation
CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...
ThinkCap Advisors
Jun 13, 20254 min read
What Are Social Sector Consulting Services in the Indian Context
Social sector consulting has emerged as a critical area of expertise in India, playing a vital role in shaping the impact of programmatic...
ThinkCap Advisors
May 26, 20255 min read
ThinkCap Advisors Featured by Digital Reference as One of India’s Best Fractional CMO Services Provider for 2025
We’re proud to announce that ThinkCap Advisors has been named one of India’s Best Fractional CMO Services for 2025 by Digital Reference,...
ThinkCap Advisors
May 20, 20252 min read
CRM Consulting Firm vs. CRM Resellers: Choosing the Right Partner
Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...
ThinkCap Advisors
May 12, 20256 min read
Generative AI in CRM: Revolutionizing Customer Service
Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...
ThinkCap Advisors
May 8, 20258 min read
Navigate
bottom of page