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CSR – Thematic Areas Trends & Spending
A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which...
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Apr 9, 20232 min read
Open Source CRM – The Other Side of CRM applications
We recently evaluated CRM software applications for a client who wanted to avoid incurring user licence costs and has a team of in-house...
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Apr 9, 20232 min read
Guide To Successful CRM Implementation – 5 Steps
According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that...
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Apr 9, 20233 min read
Applicability of CSR – The Basics
The Companies Act, 2013 requires every eligible company in India to spend 2% of their profits on Corporate Social Responsibility (“CSR”)...
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Apr 9, 20234 min read
Do You Use Your CRM for Lead Nurturing
When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline...
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Apr 9, 20233 min read
CRM – Driver of Customer Acquisition and Engagement for EdTech Companies
With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from...
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Apr 9, 20232 min read
How to get an Internal Buy-In for a CRM software
Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by...
rahul359
Apr 9, 20233 min read
CRM Consulting Firms: How to Choose One
The CRM software market has grown to over 52 billion USD as of 2021. CRMs such as Salesforce, Oracle, Adobe and Microsoft lead the...
rahul359
Apr 9, 20232 min read
Impact of CRM On Fintech Companies
The world is seeing a radical shift in the evolution of Fintech companies. Managing and maintaining customer relationships is challenging...
rahul359
Mar 14, 20232 min read
CRM Trends to keep an eye on in 2022 in the Indian Corporate
The backbone of business has always been customer-centric. For any business to run, there must be consistent service and gradual growth...
rahul359
Mar 14, 20232 min read
Setting Up a Corporate Foundation In the Context of CSR
What Is a Corporate Foundation? A corporate foundation is a dedicated non-profit entity established by a company to plan, fund, and manage its Corporate Social Responsibility (CSR) activities in a structured and sustainable manner. Rather than routing CSR funds through external non-governmental organisations (NGOs) on a project-by-project basis, a corporate foundation gives the company a permanent institutional vehicle to own and drive its social impact agenda. In India, the
ThinkCap Advisors
Jun 312 min read
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