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A Comprehensive Guide to Crafting an Effective SaaS Marketing Plan
A robust SaaS marketing plan is the heart of a B2B SaaS company’s go-to-market strategy. A SaaS marketing plan details strategic and...

ThinkCap Advisors
Aug 5, 20244 min read


The Importance of Identifying and Targeting the Right Customer Segments for SaaS Software
In the world of SaaS (Software as a Service), identifying and targeting the right customer segments is a fundamental aspect of a...
rahul359
Jun 16, 20233 min read


Building a Winning B2B SaaS Marketing Strategy: Essential Tips and Tactics
In the fast-paced and competitive world of B2B SaaS, building a successful marketing strategy is crucial for driving growth and staying...
rahul359
Jun 5, 20232 min read


Net Profit Calculation for CSR: Why Section 198 Is Not the Same as Your P&L
Under Section 135 of the Companies Act 2013, every qualifying company must spend at least 2% of its average net profits — computed over the three immediately preceding financial years — on CSR activities. The law is clear that this net profit is not the figure appearing on your profit and loss account. It is a distinct, adjusted number calculated under Section 198 of the Act, read with Rule 2(h) of the Companies (CSR Policy) Rules, 2014. Getting this calculation wrong — in ei

ThinkCap Advisors
May 710 min read

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