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Concurrent Monitoring of CSR Activities In India
What Is Concurrent Monitoring of CSR Activities? Concurrent monitoring — also called program monitoring — is the periodic review of a CSR project's activities while the project is still being implemented. Rather than checking on an NGO only once at the start, before the grant is disbursed, or once at the end, after the project closes, concurrent monitoring sits in between: it is the ongoing, real-time check on how a funded project is actually progressing on the ground. In pra

Dipti Iyer
Aug 148 min read


Fractional CMO Services: The Full-Time Shift
Every fractional CMO engagement that works eventually reaches the same decision point. The company outgrows the model that got it here. That's not a failure of the fractional approach — it's the logical conclusion. A fractional CMO is brought in to build the marketing function, not to run it forever, and the day a founder starts wondering whether it's time for a full-time hire is usually the day the fractional engagement has done its job. The harder question isn't when to mak

Rahul Iyer
Sep 175 min read

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