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Concurrent Monitoring of CSR Activities In India
What Is Concurrent Monitoring of CSR Activities? Concurrent monitoring — also called program monitoring — is the periodic review of a CSR project's activities while the project is still being implemented. Rather than checking on an NGO only once at the start, before the grant is disbursed, or once at the end, after the project closes, concurrent monitoring sits in between: it is the ongoing, real-time check on how a funded project is actually progressing on the ground. In pra
Dipti Iyer
2 days ago8 min read
Why Execution Matters As Much As Strategy For A Fractional CMO
Most companies bring in a fractional CMO expecting a strategy. They expect positioning frameworks, a go-to-market plan, a brand architecture document, a slide deck that explains how the product should be perceived in the market. What they often don't expect — and what actually determines whether the engagement moves revenue — is how much of a fractional CMO's calendar should be spent building, not planning. Strategy tells a company where to go. Execution is what gets it there
ThinkCap Advisors
Aug 36 min read
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