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Streamlining Student Signup, Purchase, and Onboarding with Zoho CRM
About the Project: The implemented solution provided greater visibility across the entire lead-to-sale and engagement journey. Background...
rahul359
May 1, 20232 min read
To Fix Your CRM Software, Fix Your CRM Process
A CRM process enables a company to interact with customers, partners, suppliers, and potential customers. From brand awareness to...
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Apr 9, 20232 min read
Open Source CRM – The Other Side of CRM applications
We recently evaluated CRM software applications for a client who wanted to avoid incurring user licence costs and has a team of in-house...
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Apr 9, 20232 min read
Guide To Successful CRM Implementation – 5 Steps
According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that...
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Apr 9, 20233 min read
Do You Use Your CRM for Lead Nurturing
When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline...
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Apr 9, 20233 min read
CRM – Driver of Customer Acquisition and Engagement for EdTech Companies
With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from...
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Apr 9, 20232 min read
How to get an Internal Buy-In for a CRM software
Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by...
rahul359
Apr 9, 20233 min read
CRM Consulting Firms: How to Choose One
The CRM software market has grown to over 52 billion USD as of 2021. CRMs such as Salesforce, Oracle, Adobe and Microsoft lead the...
rahul359
Apr 9, 20232 min read
Impact of CRM On Fintech Companies
The world is seeing a radical shift in the evolution of Fintech companies. Managing and maintaining customer relationships is challenging...
rahul359
Mar 14, 20232 min read
CRM Trends to keep an eye on in 2022 in the Indian Corporate
The backbone of business has always been customer-centric. For any business to run, there must be consistent service and gradual growth...
rahul359
Mar 14, 20232 min read
B2B SaaS Marketing Budget: How to Structure and Allocate Spend
Marketing is the lifeblood of any B2B SaaS company’s growth strategy. With fierce competition and long sales cycles, a well-structured marketing budget can be the difference between achieving growth and stagnation. This article delves into the various heads of marketing spend for B2B SaaS companies, outlines how to create a budget, the role of the Chief Marketing Officer (CMO) or a Fractional CMO, and the importance of tracking and aligning marketing expenses with the company
ThinkCap Advisors
6 days ago5 min read
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