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Crafting a Winning Marketing Strategy for B2B SaaS through Compelling Value Propositions
The role of defining a compelling value proposition for your B2B SaaS product is pivotal. As it not only sets the tone for your entire...

ThinkCap Advisors
Nov 30, 20233 min read


Net Profit Calculation for CSR: Why Section 198 Is Not the Same as Your P&L
Under Section 135 of the Companies Act 2013, every qualifying company must spend at least 2% of its average net profits — computed over the three immediately preceding financial years — on CSR activities. The law is clear that this net profit is not the figure appearing on your profit and loss account. It is a distinct, adjusted number calculated under Section 198 of the Act, read with Rule 2(h) of the Companies (CSR Policy) Rules, 2014. Getting this calculation wrong — in ei

ThinkCap Advisors
May 710 min read

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