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Zoho Books vs Tally Prime-Comparison 2026
Tally has earned its place in Indian business. Most CAs grew up on it. It genuinely does accounting well. Nobody is telling you to throw it out. The honest conversation is about what happens when your business grows past Tally. Your sales team needs to see a customer's outstanding balance before they walk into a meeting. Management wants a live dashboard — not a printout at month-end. Your second branch can't access the same Tally instance without a complicated server setup.

ThinkCap Advisors
Jul 2411 min read


Why Execution Matters As Much As Strategy For A Fractional CMO
Most companies bring in a fractional CMO expecting a strategy. They expect positioning frameworks, a go-to-market plan, a brand architecture document, a slide deck that explains how the product should be perceived in the market. What they often don't expect — and what actually determines whether the engagement moves revenue — is how much of a fractional CMO's calendar should be spent building, not planning. Strategy tells a company where to go. Execution is what gets it there

ThinkCap Advisors
Aug 36 min read

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