top of page
Building a High-Performing Marketing Team with a Fractional CMO
Whether launching a new product, entering a new market, or driving revenue growth, executing a successful Go-To-Market (GTM) strategy...
ThinkCap Advisors
Dec 27, 20243 min read
The Difference Between a Marketing Consulting Firm & Marketing Agency
The landscape of marketing has evolved significantly, with businesses seeking specialized expertise to navigate the complexities of...
ThinkCap Advisors
Dec 20, 20243 min read
Brand and Technology-Centric Fractional CMO Services for a Real Estate Crowdfunding Platform
About the Project: Customer Property Investment Crowdfunding Platform Industry PropTech Opportunity Collaborate with founding teams and...
ThinkCap Advisors
Dec 10, 20244 min read
7 Marketing Strategies for Established SaaS Businesses - 2025
For SaaS companies that have successfully established a foothold in the market and secured paying customers in their initial years,...
ThinkCap Advisors
Dec 9, 20243 min read
The Role of Fractional CMOs in Managing Marketing Technology
In the SaaS world, engaging prospects and customers across the buyer journey—from awareness and engagement to purchase and success—relies...
ThinkCap Advisors
Nov 26, 20244 min read
The Role of SaaS Marketing Consultant In SaaS Branding
In the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....
ThinkCap Advisors
Nov 21, 20244 min read
The Evolving Role of a CMO in B2B SaaS: A Fractional CMO’s Perspective
In the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation....
ThinkCap Advisors
Nov 8, 20244 min read
Guide to B2B SaaS Marketing Budget: Structure, Strategy, and Execution
Marketing is the lifeblood of any B2B SaaS company’s growth strategy. With fierce competition and long sales cycles, a well-structured...
ThinkCap Advisors
Oct 26, 20245 min read
CRM for Lead Management: Prevent Lead Leakage and Enhance Sales Efficiency
In B2B sales especially where sales cycles are complex and long, effective lead management is the backbone of a successful sales...
ThinkCap Advisors
Sep 30, 20246 min read
SaaS Go To Market: How P.R. Can Support a SaaS Brand
For any SaaS startup, creating a unique identity and breaking through the noise is a challenge. This is where P.R. comes into play,...
ThinkCap Advisors
Sep 28, 20244 min read
Aligning SaaS Product Development with Marketing: The Crucial Role of a Fractional CMO
In the dynamic world of SaaS, where innovation is rapid, and customer expectations evolve constantly, aligning product development with...
ThinkCap Advisors
Aug 29, 20243 min read
CRM For Customer Service: Secret of Delivering Great Customer Experiences
With decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers....
ThinkCap Advisors
Aug 18, 20244 min read
A Comprehensive Guide to Crafting an Effective SaaS Marketing Plan
A robust SaaS marketing plan is the heart of a B2B SaaS company’s go-to-market strategy. A SaaS marketing plan details strategic and...
ThinkCap Advisors
Aug 5, 20244 min read
Fractional CMO Services For B2B SaaS. Benefits & Considerations.
A fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who provides marketing strategy services and leads the...
ThinkCap Advisors
Jul 16, 20243 min read
Why You Should Hire a CRM Consulting Firm: 5 Key Reasons
CRMs have become instrumental for any business aiming to optimize customer interactions, streamline processes, and improve sales...
ThinkCap Advisors
Jul 15, 20243 min read
Boosting CRM Software Efficiency and Effectiveness with Generative AI
Integrating AI into CRM systems represents a significant leap forward, providing advanced capabilities that streamline operations and...
ThinkCap Advisors
Jul 9, 20242 min read
B2B SaaS Marketing Strategies: Partnerships, Co-Branding, and White-Labeling
As the SaaS industry continues to evolve, so do the go-to-market (GTM) strategies supporting market penetration and the development of...
ThinkCap Advisors
Jul 4, 20244 min read
B2B SaaS Marketing: The Power of Explainer Videos and Product Demos
Introduction Two crucial assets in your SaaS marketing strategy that help you connect with your target audience and complete the...
ThinkCap Advisors
Jun 20, 20243 min read
SaaS Marketing Strategy: Account Based Marketing For B2B SaaS
Introduction B2B SaaS products are often designed for niche market segments. These markets and products are characterized by long sales...
ThinkCap Advisors
Jun 17, 20243 min read
SaaS Marketing Strategy: Key Points to Drive Product Trial Success
Introduction The ability to create trial accounts on a B2B SaaS platform remains one of the top mechanisms for attracting potential...
ThinkCap Advisors
May 28, 20243 min read
Powering Customer Communication with Salesforce Based Messaging App for Real Estate
About the Project: Customer India Based Real Estate Conglomerate Industry Real Estate Opportunity The real estate company uses Salesforce CRM system to house critical customer data but faced significant operational hurdles due to a lack of integrated communication capabilities. To overcome the challenges of disparate communication systems, ThinkCap Advisors assisted to identify and deploy a Salesforce integrated messaging solution. Solutions MCUtility - Salesforce native busi
ThinkCap Advisors
Nov 213 min read
Knowledge is gold
FEATURED BLOG
Navigate
bottom of page