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Top 5 Reasons a Fractional CMO is Key to Successful CRM Implementation
CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...

ThinkCap Advisors
Jun 134 min read


CRM Consulting Firm vs. CRM Resellers: Choosing the Right Partner
Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...

ThinkCap Advisors
May 126 min read


Generative AI in CRM: Revolutionizing Customer Service
Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...

ThinkCap Advisors
May 88 min read


How to Recruit CRM Consultants in 2025 - The Ultimate Guide
As businesses continue to prioritize customer-centric strategies, the demand for CRM consultants will continue to grow significantly in...

ThinkCap Advisors
Apr 104 min read


CSR for Environment Sustainability in India
Corporate Social Responsibility (CSR) has emerged as a key framework for businesses worldwide, enabling them to operate in a socially,...

ThinkCap Advisors
Mar 15 min read


CRM for Lead Management: Prevent Lead Leakage and Enhance Sales Efficiency
In B2B sales especially where sales cycles are complex and long, effective lead management is the backbone of a successful sales...

ThinkCap Advisors
Sep 30, 20246 min read


CRM For Customer Service: Secret of Delivering Great Customer Experiences
With decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers....

ThinkCap Advisors
Aug 18, 20244 min read


Why You Should Hire a CRM Consulting Firm: 5 Key Reasons
CRMs have become instrumental for any business aiming to optimize customer interactions, streamline processes, and improve sales...

ThinkCap Advisors
Jul 15, 20243 min read


How a CRM Consulting Services Firm Supports Successful CRM Implementation
Introduction Customer Relationship Management (CRM) systems are crucial for businesses aiming to streamline their interactions with...

ThinkCap Advisors
May 24, 20243 min read


Transforming Payment Solutions Business: Streamlining Customer Onboarding with CRM Consulting Services
About the Project: Over 100 reports and multiple dashboard widgets enable senior management to keep track of customer onboarding and...

ThinkCap Advisors
Apr 15, 20243 min read


Navigating CRM Demos: A Comprehensive Guide From CRM Consulting Experts
Introduction A CRM demo stands as one of the pivotal steps in evaluating CRM software, yet it often proves to be the most time-consuming....

ThinkCap Advisors
Mar 27, 20244 min read


Why it is important for a CRM Consulting Firm to be Product Agnostic
In the ever-evolving landscape of customer relationship management (CRM), businesses are constantly seeking ways to enhance their...

ThinkCap Advisors
Dec 27, 20233 min read


CRM Software for Healthcare Industry: Explained
Healthcare providers continually seek to enhance patient experiences, streamline operations, and boost overall efficiency. Customer...

ThinkCap Advisors
Sep 29, 20233 min read


Streamlining Student Signup, Purchase, and Onboarding with Zoho CRM
About the Project: The implemented solution provided greater visibility across the entire lead-to-sale and engagement journey. Background...
rahul359
May 1, 20232 min read


To Fix Your CRM Software, Fix Your CRM Process
A CRM process enables a company to interact with customers, partners, suppliers, and potential customers. From brand awareness to...
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Apr 9, 20232 min read


Open Source CRM – The Other Side of CRM applications
We recently evaluated CRM software applications for a client who wanted to avoid incurring user licence costs and has a team of in-house...
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Apr 9, 20232 min read


Guide To Successful CRM Implementation – 5 Steps
According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that...
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Apr 9, 20233 min read


Do You Use Your CRM for Lead Nurturing
When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline...
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Apr 9, 20233 min read


CRM – Driver of Customer Acquisition and Engagement for EdTech Companies
With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from...
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Apr 9, 20232 min read


How to get an Internal Buy-In for a CRM software
Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by...
rahul359
Apr 9, 20233 min read


How to Choose the Best CRM Software in 2025
Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking,...

ThinkCap Advisors
Jul 15 min read

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