CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing...

Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites...

Generative artificial intelligence (AI) is transforming customer relationship management (CRM) by enabling systems to create content,...

As businesses continue to prioritize customer-centric strategies, the demand for CRM consultants will continue to grow significantly in...

Corporate Social Responsibility (CSR) has emerged as a key framework for businesses worldwide, enabling them to operate in a socially,...

In B2B sales especially where sales cycles are complex and long, effective lead management is the backbone of a successful sales...

With decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers....

CRMs have become instrumental for any business aiming to optimize customer interactions, streamline processes, and improve sales...

Introduction Customer Relationship Management (CRM) systems are crucial for businesses aiming to streamline their interactions with...

About the Project: Over 100 reports and multiple dashboard widgets enable senior management to keep track of customer onboarding and...

Introduction A CRM demo stands as one of the pivotal steps in evaluating CRM software, yet it often proves to be the most time-consuming....

In the ever-evolving landscape of customer relationship management (CRM), businesses are constantly seeking ways to enhance their...

Healthcare providers continually seek to enhance patient experiences, streamline operations, and boost overall efficiency. Customer...

About the Project: The implemented solution provided greater visibility across the entire lead-to-sale and engagement journey. Background...

A CRM process enables a company to interact with customers, partners, suppliers, and potential customers. From brand awareness to...

We recently evaluated CRM software applications for a client who wanted to avoid incurring user licence costs and has a team of in-house...

According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that...

When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline...

With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from...

Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by...