As a CSR consulting services firm, we work with many Indian corporates closely on defining and executing their CSR strategy. Many companies are doing great work as part of their CSR programme in the thematic areas of:
– Environment Sustainability
– Skill Development
– Women and Child development amongst others
A few companies have also undertaken ‘Promotion of Sports’ as a thematic area. If done well, CSR can have a huge impact on promoting sports and supporting athletes in the country. The following article details out the CSR programmes, thematic areas, and spends of some of the leading Indian Corporates in FY 2021-2022
One of the highest CSR spenders in India spent Rs. 736 Crores towards their Corporate Social Responsibility initiatives. According to its annual report, in the wake of the COVID-19 pandemic, the Bank has aligned its efforts towards a ‘people-centric’ recovery through multidimensional interventions across livelihood, skill development, education, health, and natural resources.
Parivartan is the Bank’s umbrella brand for all social efforts. It aims to drive positive change in people’s lives by empowering them, to become self-sufficient and integrated with the society through direct or indirect interventions. Parivartan is also at the forefront of natural disaster response, successfully restoring infrastructure and rehabilitating communities. Parivartan works under five thematic areas. Based on the identified focus areas, the bank has set seven goals and 11 sub-goals that guide its community development activities.
– Rural Development
– Promotion of Education
– Digital Classrooms
– Skills, Training & Livelihood Enhancement
– Healthcare & Hygiene
– Financial Literacy & Inclusion
Berger Paints India Limited has spent an amount of Rs. 17.37 crore during the financial year 2021-2022 as against its 2% obligation amounting to Rs.17.16 crore, thereby exceeding its entire CSR obligation.
The CSR initiatives of the Company are aimed towards the disadvantaged, vulnerable and marginalised stakeholders. For instance, the Company’s iTrain project largely focuses on skill up-gradation of front-line workers and painters. The Company continues to engage with the vulnerable and marginalised stakeholders for their sustainable livelihood. iTrain is a CSR initiative of the Company. It plays a crucial role in training unskilled and semi-skilled workers in painting, waterproofing, and polishing. Trainees are introduced to numerous products, procedures, and techniques, as well as soft skills and client interaction, in order to improve their efficiency and earnings.
Tata Consultancy Services (TCS), a global leader in technology and consultancy, has demonstrated its commitment to the socio-economic development of society. As per its recent annual report, Company has invested Rs. 727 crores on various sustainable development programmes, against its prescribed CSR expenditure of Rs. 716 crores. The average net profit of the company for the year was Rs. 35806 Cr (Rs. 30003 crores. – Previous Year). CSR amount spent on administrative overheads was Rs. 7 crores.
TCS, through various CSR initiatives and programs across the globe, continues to invest in addressing the most pressing needs of the community. The primary focus areas are education, skilling, employment and entrepreneurship with a focus on bridging the opportunity gap for people and communities. The Company invests in basic health and wellness, water sanitation and hygiene, conservation, and disaster relief efforts to support the basic needs of communities across the globe.
NTPC Spends Rs. 356 Cr in CSR in FY 2021-22. The CSR initiatives have touched, in one way or the other, the lives of around 14 lakh people, residing in remote locations. Major activities carried out include massive plantation of trees and their maintenance, installation of rooftop Solar PV around power stations on public utility buildings and schools, vermicomposting/ Bio-Methanation plant or Paper re-cycling machines.”, the company’s annual report said.
CSR initiatives during the Financial Year 2021-22 have been taken up on PAN India basis around NTPC operations primarily in 22 states & UT mentioned – Andhra Pradesh, Assam, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Himachal Pradesh, Jharkhand, J&K, Karnataka, Kerala, Ladakh, Madhya Pradesh, Maharashtra, Mizoram, Odisha, Rajasthan, Telangana, Uttar Pradesh, Uttarakhand, West Bengal.
Tata Steel Spends Rs. 406 Crores on CSR – Corporate Social Responsibility in FY 2022. Tata Steel implements its CSR programmes primarily through the Tata Steel Foundation, which works in close collaboration with public systems and partners. Reaching about 2.87 million beneficiaries. It continued development work in the areas of healthcare, education, livelihood and providing access to drinking water. It revamped the medical care infrastructure across operating locations to better deal with health emergencies in the future.
Through its CSR, the Company envisions an enlightened, equitable society in which every individual realises her or his potential with dignity through work with tribal and excluded communities to co-create transformative, efficient and lasting solutions to their development challenges. Through large-scale, proven Signature Theme Models of change, the Company addresses core development gaps in India, while being replicable at global platform.
These include programmes on maternal and child mortalities, access to school and learning enrichment for rural children, pan-India focus on key aspects of tribal identity, and comprehensive development through empowerment of panchayats between the manufacturing locations at Jamshedpur and Kalinganagar.
When we provide CSR advisory services, we always emphasize the importance of having a long-term vision to create a credible societal impact through CSR programmes. The examples above illustrate this point. Additionally, robust monitoring and evaluation framework is crucial for measuring and reporting actual outcomes of CSR programmes.