About the Project: Customer India Based Real Estate Conglomerate Industry Real Estate Opportunity The real estate company uses Salesforce CRM system to house critical customer data but faced significant operational hurdles due to a lack of integrated communication capabilities. To overcome the challenges of disparate communication systems, ThinkCap advisors assisted to identify and deploy a Salesforce integrated messaging solution. Solutions MCUtility - Salesforce native busi

The introduction of the Digital Personal Data Protection Act , 2023 (DPDP Act) marks a pivotal moment for personal data governance in India. While the Act was introduced from 11 August 2023 onwards, notified on 14th November 2025, its provisions establish a mandatory framework for handling the digital personal data of individuals. Non-Governmental Organizations (NGOs) are particularly affected, as their mission-critical work often involves collecting and processing sensitive

For modern businesses navigating complexity and rapid market changes, effective marketing is no longer just about running campaigns — it’s about having a solid, executive-level strategy. If your organization struggles to convert leads, align teams, or adapt to new technologies, it might be time to look outside for strategic marketing leadership. This is where the expertise of a Fractional CMO, often provided by a trusted marketing consulting firm , can revolutionise your appr

Selecting the appropriate CRM software is fundamental to achieving successful digital transformation. However, this process often falters when the crucial initial step—the discovery call—is minimized. A great discovery call acts as the stepping stone for the right CRM selection, implementation, and adoption. It serves as a necessary icebreaker, paving the way for subsequent steps such as a detailed discovery sessions or a product demonstration. The goal of this exchange is to

The business landscape is witnessing a significant shift, with an increasing trend of organizations, particularly startups, hiring...

In today’s marketplace, customer service has evolved beyond simple problem-solving; it stands as a fundamental promise a brand makes to...

Sales Force Automation (SFA) represents technology tools designed to revolutionize sales processes, empowering organizations to achieve...

A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which...