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Today's digital world has changed the purchasing process. It has transitioned from a company-pushed process to a consumer-discovery process. This shift has raised customer expectations from the brand to provide great experiences, necessitating the product’s easy discoverability and smooth purchase.
As a marketing strategy consulting firm ThinkCap, bases its marketing strategy advice on data analytics and customer insight. The technology assets we implement to carry out marketing activities also generate valuable insights for measuring marketing performance. As a result, customers experience delight, and brands achieve consistency of communication.
Our marketing strategy services framework begins with identifying customer segments and includes components of media mix and technology tools that assist in delivering the brand's promise to its customers.
Our Key Marketing Strategy Services
Identifying the Most Attractive Customer Segments
Our marketing strategy consultants help you implement a well-thought customer segmentation strategy that lets you identify the most attractive customer segment. Typically, the segmentation is based on elements such as Industry, Company Size, Customer base and Revenue Mix.
Customer Segmentation is then followed by building buyer personas. Our marketing strategy consultants conduct reviews with your sales team and partners, as well as research on your clients and your competitors' customers to know more about what your ideal customer would look like. Some of the key elements that go into defining a buyer’s persona include - age, education, job role, income, location, goals & pain points,
Building the Value Proposition
As a marketing strategy consulting firm our focus is to uncover the unique advantages of your product and relate it to what your customers need. This enables us to develop a compelling value proposition that your customer segment can relate to.
Creating Media Mix and Marketing Plan
Media mix is all about determining the medium through which you engage with your target audience. Our marketing strategy consultants help you create the optimum media mix that comprises the right blend of digital and offline marketing channels.
Once we formulate the required media mix, we create a marketing plan that focuses on the following points:
- Your marketing goals
- Key marketing activities and their relevant business objectives.
- Budget estimation for each activity
Creating Channel Specific Content Plan
Our marketing strategy consultants closely work with you to develop a robust content strategy that would help you reach out to your target audience. We collaborate with vertical expert content developers who can help you create customised industry specific content.
Selection and Implementation of Marketing Technology
As part of our marketing strategy services we define the marketing technology stack and help you select and implement the most effective technology tools that help you track your marketing activities at every step of the buyer journey. Our partnership with specialist product and implementation companies gives us easy access to these technologies. Some of the key marketing technology solutions we help you implement include.
- CRM Applications
- Marketing Automation Platforms
- Cloud Telephony and IVR Solutions
- Chatbots (Website, apps, Whatsapp)
- SMS, Email marketing solutions
Building Your Marketing Team
Confused between hiring an internal marketing team and outsourcing to a marketing agency? Well, you aren’t the only one. At ThinkCap, we help you evaluate the pros and cons of both the options. Our consultants closely evaluate your existing team to assess its strengths and weaknesses, and help you determine whether or not your team has the required capability to deliver your organization's objective.
Measure Marketing Performance
As the marketing strategy comes into play, it is critical to measure outcomes. Part of defining the marketing strategy also involves establishing KPIs against which activities can be measured. With the advent and success of digital marketing, this is now possible. As a marketing strategy consulting firm, one of our key roles is to monitor marketing activities while keeping the strategy at the forefront & to adjust the plan as needed to achieve the desired results.