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Our Views and Articles On Topics That Impact Your Business

How to get an Internal Buy-In for a CRM softwareHow to get an Internal Buy-In for a CRM software
Consulting

How to get an Internal Buy-In for a CRM software

Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by the top management to track marketing, sales and customer service. While senior management consumes information created by end users....

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Marketing Strategy Consulting Firm – Why Hire OneMarketing Strategy Consulting Firm – Why Hire One
Marketing

Marketing Strategy Consulting Firm – Why Hire One

Marketing strategy consulting firms assist companies in building and implementing marketing plans and go-to-market strategies. This group of professionals has experience working across industries and customer segments and have understanding of marketing approaches and value propositions...

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How To Write a Good CSR PolicyHow To Write a Good CSR Policy
Social Sector

How To Write a Good CSR Policy

Clients frequently ask us how to write a CSR policy document, which is one of our CSR advisory services. The simplest way to get started is to Google templates. Is that, however, the best approach? Organizations have different perspectives on their vision and societal contributions....

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CSR Activities of Indian Corporates – FY 2021-2022CSR Activities of Indian Corporates – FY 2021-2022
Social Sector

CSR Activities of Indian Corporates – FY 2021-2022

As a CSR consulting services firm, we work with many Indian corporates closely on defining and executing their CSR strategy. Many companies are doing great work as part of their CSR programme in the thematic areas of...

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