Businesses that think beyond today's boundaries and find new sources of value are the ones that will succeed in the future. As the purchase process becomes more customer-driven, companies need to adapt to this change by:

Creating more unified and consistent experiences
Create loyalty and generate repeat purchases
Implement technology to power customer interactions and most importantly
Reach the right customers

We address these asks and opportunities for our clients through a wide range of consulting services which are bracketed into building marketing strategies, customer relationship management advisory, developing customer experience and success frameworks & technology selection and implementation. Through our consulting services our goal is to enable meaningful interactions resulting in purpose fulfillment for businesses and their customers.

Our Key Consulting Services Offering

Our marketing strategy framework begins with identifying customer segments and includes components of media mix and technology tools that assist in delivering the brand's promise to its customers

We work with our clients on every aspect of the CRM implementation lifecycle. Our approach is product agnostic and process centric which allows us to focus on “Why a CRM should be implemented” rather than “ Which CRM is being implemented”

Our consultants support you in defining what your customer-facing teams need to "do" and deliver, as well as identifying priorities and underlying strategies to accelerate it

As part of our customer success strategy approach, we help technology and SAAS organizations improve product adoption, reduce churn, and create opportunities for cross-selling and upselling

We assess the existing business processes, evaluate automation potential, and recommend a milestone-based approach for technology applications implementation

ThinkCap Blog

Our Views and Articles On Topics That Impact Your Business

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How To Write a Good CSR Policy

Clients frequently ask us how to write a CSR policy document, which is one of our CSR advisory services. The simplest way to get started is to Google templates. Is that, however, the best approach? Organizations have different perspectives on their vision and societal contributions....

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CSR Activities of Indian Corporates – FY 2021-2022

As a CSR consulting services firm, we work with many Indian corporates closely on defining and executing their CSR strategy. Many companies are doing great work as part of their CSR programme in the thematic areas of...

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