Our Views and Articles On Topics That Impact Your Business
Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by the top management to track marketing, sales and customer service. While senior management consumes information created by end users....
Read moreMarketing strategy consulting firms assist companies in building and implementing marketing plans and go-to-market strategies. This group of professionals has experience working across industries and customer segments and have understanding of marketing approaches and value propositions...
Read moreClients frequently ask us how to write a CSR policy document, which is one of our CSR advisory services. The simplest way to get started is to Google templates. Is that, however, the best approach? Organizations have different perspectives on their vision and societal contributions....
Read moreAs a CSR consulting services firm, we work with many Indian corporates closely on defining and executing their CSR strategy. Many companies are doing great work as part of their CSR programme in the thematic areas of...
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