According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that companies intend to invest in CRM applications as part of their top technology investments. This means that most organizations – even SMBs are aware of the benefits of deploying a CRM software but eventually fail to roll it out successfully.Continue reading “Guide To Successful CRM Implementation – 5 Steps”
CRM – Driver of Customer Acquisition and Engagement for EdTech Companies
With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from brand interaction to app downloads from subscription purchases & app usage to consuming learning content. Since the luxury of physical contact is missing, the brand must track each step of the student journey.
The business model of EdTechs is driven by hyper-personalized digital communication. Therefore, traditional SFA-driven CRM applications fail to realize the desired outcomes.Continue reading “CRM – Driver of Customer Acquisition and Engagement for EdTech Companies”
How to get an Internal Buy-In for a CRM software
Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by the top management to track marketing, sales and customer service. While senior management consumes information created by end users. Often, it is the end users who are left out of CRM selection and implementation.
The success of a CRM project depends on the end user’s buy-in. It is vital to demonstrate clear value to all users (direct and indirect) by focusing on ease of use. Otherwise, CRM implementations have a high risk of failure.Continue reading “How to get an Internal Buy-In for a CRM software”