CRM Consulting VS CRM Implementation – Key Differentiators

Customer Relationship Management (CRM) has become a vital tool for businesses to manage their customer relationships effectively. The success of a CRM system largely depends on how well it is implemented, managed and adopted. However, the process of implementing a CRM system can be complex and daunting, which is where CRM consulting & CRM implementation comes into play.

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Guide To Successful CRM Implementation – 5 Steps

According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that companies intend to invest in CRM applications as part of their top technology investments. This means that most organizations – even SMBs are aware of the benefits of deploying a CRM software but eventually fail to roll it out successfully.

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Do You Use Your CRM for Lead Nurturing

When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline and reporting. Chats are limited to capturing leads from multiple sources and seamless allocation. Tracking of leads is limited to capturing the lead source and the campaign from which it originated. There is hardly any discussion on lead nurturing. As a CRM consulting services company, we believe lead nurturing (if done well) can vastly improve the lead-to-conversion ratio.

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CRM – Driver of Customer Acquisition and Engagement for EdTech Companies

With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from brand interaction to app downloads from subscription purchases & app usage to consuming learning content. Since the luxury of physical contact is missing, the brand must track each step of the student journey.

 The business model of EdTechs is driven by hyper-personalized digital communication. Therefore, traditional SFA-driven CRM applications fail to realize the desired outcomes.

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How to get an Internal Buy-In for a CRM software

Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by the top management to track marketing, sales and customer service. While senior management consumes information created by end users. Often, it is the end users who are left out of CRM selection and implementation.   

The success of a CRM project depends on the end user’s buy-in. It is vital to demonstrate clear value to all users (direct and indirect) by focusing on ease of use. Otherwise, CRM implementations have a high risk of failure.

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CRM Consulting Firms: How to Choose One

The CRM software market has grown to over 52 billion USD as of 2021. CRMs such as Salesforce, Oracle, Adobe and Microsoft lead the market, while newer CRMs such as Hubspot, Zendesk, and Zoho are carving out their niche. The product software market has grown, and so have CRM consulting firms that provide CRM consulting services to assist customers in selecting and implementing CRM software.    

As a result, your options as a buyer in the CRM market have increased, which can be a positive thing, however, you have to know your way around the various options available & also select the right CRM consulting firm.

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Impact of CRM On Fintech Companies

The world is seeing a radical shift in the evolution of Fintech companies. Managing and maintaining customer relationships is challenging in the face of constant changes in the industry’s landscape. CRM solves this problem and enables fintechs to deliver great customer experiences, leading to repeat transactions, brand loyalty and vertical growth.

Fintechs should consider CRM as a pool of software solutions designed to automate multiple customer touch points. Many companies still limit their understanding of CRM to S.F.A, marketing automation (primarily email) and customer service. As part of our CRM consulting services we advise customers to identify channels of customer interaction and then select applications that when integrated together, form a complete CRM system. Lastly, they need not be from the same vendor.

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CRM Trends to keep an eye on in 2022 in the Indian Corporate

CRM Trends 2022

The backbone of business has always been customer-centric. For any business to run, there must be consistent service and gradual growth in quality to adhere to the ever-changing global business trends. CRM(Customer Relationship Management) has changed the course of how business maintains customer relations, by developing comprehensive solutions to improve both customer and employee experience.

The exponential growth in CRM consultancy firms empowered business departments, facilitating smarter consumer communications, and automating repetitive and time-consuming tasks, has given businesses the edge that’s needed to win the new wave of business.

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Is CRM Manager Key to CRM Adoption?

We all know the biggest reason for CRM failure is adoption. People at the top want reports, mid-level managers are busy in sales meetings, and executives don’t enter data because their seniors themselves don’t use the system. 

The best CRM implementation partners across products do their best in implementing the system. Companies also put their best foot forward by creating a committee that has representatives from all levels to ensure requirements are captured and the best system is implemented, but on go-live the story is different. So where does the answer lie? Is it in the designation above?

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