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Applicability of CSR – The Basics

The Companies Act, 2013 requires every eligible company in India to spend 2% of their profits on Corporate Social Responsibility (“CSR”) activities. The company’s Board is entrusted with the responsibility of ensuring proper compliance with the requirement. CSR activities, unlike traditional charity, should be carried out in ‘project mode’ in areas specified in the regulations. The regulations also require preparation of a CSR policy & an annual action plan for undertaking targeted CSR projects during the year.

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Do You Use Your CRM for Lead Nurturing

When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline and reporting. Chats are limited to capturing leads from multiple sources and seamless allocation. Tracking of leads is limited to capturing the lead source and the campaign from which it originated. There is hardly any discussion on lead nurturing. As a CRM consulting services company, we believe lead nurturing (if done well) can vastly improve the lead-to-conversion ratio.

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