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The Impact of CSR on the Indian Sports Ecosystem

In a country like India, where cricket is practiced as a religion and has sentiments deeply embedded into the population’s heart and soul, we still see an unfathomable gap and neglect in our Sports infrastructure, other than cricket.

There are a number of activities that qualify for CSR under the Companies Act, including health and sanitation, education and skill development, rural development, gender equality, and sports development. In the initial years of this mandate, many companies didn’t know much about it, so they just wrote checks to the PM Fund, thereby eliminating lengthy audits.

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Impact of CRM On Fintech Companies

The world is seeing a radical shift in the evolution of Fintech companies. Managing and maintaining customer relationships is challenging in the face of constant changes in the industry’s landscape. CRM solves this problem and enables fintechs to deliver great customer experiences, leading to repeat transactions, brand loyalty and vertical growth.


Fintechs should consider CRM as a pool of software solutions designed to automate multiple customer touch points. Many companies still limit their understanding of CRM to S.F.A, marketing automation (primarily email) and customer service. As part of our CRM consulting services we advise customers to identify channels of customer interaction and then select applications that when integrated together, form a complete CRM system. Lastly, they need not be from the same vendor.

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Impact and Benefits of CSR On Indian Corporates

India proudly stands on the Global platform to have mandated Corporate Social Responsibility, following an amendment to the Companies Act in 2014.

The implementation and execution of a well-thought-out CSR project can benefit companies not only in terms of compliance but also in developing their most intangible asset: their brand value and reputation. Other benefits include

  • Improved employee connect and engagement
  • Improved customer loyalty
  • Credible international image
  • Greater societal impact

However, to ensure that the CSR project adopted is a success, the company should tie the project with its overall mission and vision. The thematic areas selected (such as Education, healthcare, WASH, etc.) should connect and align with its overall social objective. Also, CSR initiatives should have a long-term implementation vision, with local communities involved. Only then a project can be successful.

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CRM Trends to keep an eye on in 2022 in the Indian Corporate

CRM Trends 2022

The backbone of business has always been customer-centric. For any business to run, there must be consistent service and gradual growth in quality to adhere to the ever-changing global business trends. CRM(Customer Relationship Management) has changed the course of how business maintains customer relations, by developing comprehensive solutions to improve both customer and employee experience.

The exponential growth in CRM consultancy firms empowered business departments, facilitating smarter consumer communications, and automating repetitive and time-consuming tasks, has given businesses the edge that’s needed to win the new wave of business.

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