Is CRM Manager Key to CRM Adoption?

We all know the biggest reason for CRM failure is adoption. People at the top want reports, mid-level managers are busy in sales meetings, and executives don’t enter data because their seniors themselves don’t use the system. 

The best CRM implementation partners across products do their best in implementing the system. Companies also put their best foot forward by creating a committee that has representatives from all levels to ensure requirements are captured and the best system is implemented, but on go-live the story is different. So where does the answer lie? Is it in the designation above?

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